The application 'Bitly' is used to help you share links through social media (Facebook and twitter). It may seem simple and straight forward, but there is a lot more to it. Not only can you share links, but you can monitor how far they are being shared and determine who is looking at them through the use of statistics. You are able to make the links shortened and share your link to multiple social media accounts. This allows the publisher to have a much larger audience base, especially if you need to promote something to the world of consumers, It can be used as a tool for public awareness, marketing and personal sharing. In addition, you are also able to create your own personalised URL name.
REFERENCES
Bitly 2013, viewed 03/08/13, <https://bitly.com/>.
10 Twitter Tools used by Social Media Experts 2011, KissMetrics, viewed 03/08/13, <http://blog.kissmetrics.com/10-twitter-tools/>
Gianoglio, J 2010, Using Bitly for Spying, Link Building and Happiness, LunaMetrics, viewed 03/08/13, <http://www.lunametrics.com/blog/2010/02/12/bitly-education-advanced/#sr=g&m=o&cp=or&ct=-tmc&st=(opu%20qspwjefe)&ts=1377781790>
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